Market choices driven by reference groups. An evolutionary approach
نویسندگان
چکیده
منابع مشابه
Market choices driven by reference groups. An evolutionary approach
The present paper tries to answer analytically how much the reference group influence can affect an actual market share of a particular brand or product. It is found that the increase of the size of a reference group and the probability of following the majority within the reference group may lead to the temporary modest prevalence of one brand. This result requires a relatively large size of a...
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ژورنال
عنوان ژورنال: Journal of Evolutionary Economics
سال: 2015
ISSN: 0936-9937,1432-1386
DOI: 10.1007/s00191-015-0402-z